Websites for the Grand Hotels & SPA Priboy 4 stars group
Redesign of websites for a hotel chain. This design has economic and analytical justification. Qualitative and quantitative research was conducted.
About
The redesign was made based on UX research and competitor audit. This design has economic and analytical justification. Qualitative and quantitative research was conducted. At the moment, after 2 annual sprints and 3 iterations, the analytics of this business shows a conversion of 16%-25%, which is a very high figure. I took as a basis the Special KPI script in A/B testing, calculated the amount of time for booking, payment. The client must figure it out himself, find out the price in the chat bot, then make a booking. The task of the business was this: to refuse "Travelin" and other third-party services. Also, the main task was to increase SEO, site speed, satisfaction by 50-90%
2nd version of the site from 2022 to 2024 made by me
Research
Third iteration
Business in 2024 chooses a strategy of independence from all popular services, bets on individualism, own service, AI and increasing satisfaction.
Results
Skills
UX Design
UI Design
Product Design
Consulting
Design Systems
Front-End Development
Workshops
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
No-Code
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